Portál Pražana
‘V Praze jako doma’ campaign to support Prague’s tourism successfully continues
The internet portal www.vprazejakodoma.cz, which supports tourism in Prague, was launched at the beginning of July. Since then, nearly 600,000 people have visited the web portal, proving the campaign, which aims to reduce the negative economic consequences of coronavirus in tourism, successful.
Prague Zoo, the Petřín Lookout Tower and Prague Castle are among the most visited attractions in the campaign. Almost 400 hotels are involved in the campaign, issuing nearly a thousand vouchers per day, corresponding to the number of guests staying in Prague. Tourists can use the points for free admission to selected attractions in Prague or for guided tours. Approximately five dozen tourist attractions are taking part in the campaign.
According to Hana Třeštíková, Prague Councillor for Culture and Tourism, the response suggests that the campaign is successful and is slowly helping to restart tourism in the capital.